Searching for cost-effective video production ideas for mobile phone clips Tom and co-writer Paul Sinclair came up with hoax video messages. A video message suited the medium and the hoax bit lends a viral element - the joke only becomes complete when you show it to a friend. Felicity's Fixation, featuring the excellent Poppy Rowe, portrayed a comedy dating scenario. This example shows 3 short clips cut together.

Our Brighton-based distribution partners LSM placed the clips with UK mobile phone networks including Orange, Vodafone and T Mobile. The three clips were also exhibited as a short film, and were nominated for a New Media Award at the Backup Film Festival in Germany in October 2006. In March 2007 Felicity was shown at the Bradford International Film Festival.